Indubitably,a mobile-friendly brand has become highly imperative to ensure an effective and trendy presence in the market. It not only offers an updated look and feel, but certainly also boosts your business value.
Today, almost every business exhibits an impressive website, since it allows organizations to efficiently promote their products and services across the globe. With the proliferation of a plethora of mobile devices including different screen sizes and mobile platforms, it has become highly crucial to wisely think upon a mobile strategy. This is a high time when everyone must consider the mobile presence more seriously.
There are two major approaches that are highly in trend these days and can ensure a sustainable success to your business. These include responsive web design and mobile app development. To choose the best suitable technique from these two, it is advisable to thoroughly consider a few concerns.
Both the strategies embrace upsides and downsides. Thus, to ensure that the chosen one will leverage your business, you will need to scrutinize your business needs, and accordingly make a decision.
Here are a few of the major concerns that must be considered while prioritizing your mobile presence.
- Cost-effective solution:
This is a crucial aspect for every business. Although, it is recommended to don’t jump on a decision by just considering the cost incurred, but it is also imperative to seek the one that best suits your business needs. While comparing both the responsive web design and mobile app development, it has been observed that a mobile app development demands a substantially greater cost than a responsive web design. However, the solution that will help you better endeavor to achieve your organizational goals would be a viable solution.
- Worthy UX:
Delivering an amazing user experience is an ultimate objective of a mobile presence. If you are not boasting a conspicuous mobile-friendly image, all your efforts, time and investment will get wasted. Though, the responsive web design offers a powerful solution, but, not an absolute solution. This is because this design approach allows a single site to target the desktop viewers as well as the mobile viewers. Since, both users type demands different user interfaces, it is a bit tough to satisfy both with a same interface. On the contrary, the mobile app development ensures an astonishing UX and augments mobile optimization in a great fashion.
- Internet connection:
The Internet connection and its speed are crucial for efficiently accessing a website. But, no Internet connection will be required once the application has been downloaded; that is, it can be executed offline. Moreover, it has been also observed that apps are more engaging than websites.
- Accessibility Ease:
The mobile applications are quite conveniently accessible than websites, as they are comparatively simple to use. However, unlike websites, you will need to download the requisite application from the appropriate app store for accessing its first instance. Thus, if you are running an established business, creating an app and promoting it won’t be a daunting task for you. Furthermore for an application to get noticed or seek attention, it is necessary to efficiently promote your app and entice a potential user base.
- Easy SEO and marketing:
The responsive mobile designs are highly considered by the most popular search engine bots including Google. That is, with a responsive web design you can leverage search engine optimization and benefit your business. With this design approach, you can even reap the benefits of the marketing and SEO professionals allocated to your desktop website. However, the mobile applications demand different strategies to support the app promotion and SEO. Therefore with apps, you will need to separately invest in hiring expert professionals.
- Reach a wider user base:
The mobile applications are often restricted to a few mobile devices, on the other hand, the responsive websites are designed to be easily accessed via any device. Although, you may create cross-platform mobile apps, but that would be a clunky task. And you may integrate the mobile-specific features like Camera, GPS, and so forth in your mobile application, only limited mobile features can be integrated into websites.
After going through the aforementioned key differences between the two approaches, it can be said that your business goals can better help streamline the choice. And, it is advisable to consider the ins and outs related to mobile app development and responsive web design beforehand. This will help you scrutinize your choice with the best possible solution.