Have you considered using Instagram for business? Even if you don’t have an Instagram account yourself, chances are you have encountered an image from the site somewhere on the web. Instagram might be known for its different photo filters, but there’s a reason it is one of the most popular photo sharing platforms around. Currently the app has over 200 million active monthly users who actively visit the site multiple times per day. This is due in part to its seamless integration with mobile devices and relatively straightforward and intuitive interface.
Many businesses are turning to Instagram as another social platform to reach their audience. In fact, around 75 percent of leading brands currently have a presence on the site with this number climbing steadily. Despite the amount of businesses taking advantage of this platform, many can still only see its limitations and refuse to use the service due to these most common misconceptions:
It’s only for visual products
While it’s true that Instagram is a visual platform, that doesn’t mean only B2C companies can use it. It just means that B2B companies might have to use their creativity to produce images that are compelling and provide value to their audience. Showing off company culture, events or outings is one of the many ways other companies have utilized Instagram.
It’s only for big brands
Larger brands might have the advantage of having name recognition, but smaller companies can get just as many followers by providing interesting insights into their company and/or production process.
It’s only for posting pictures
You can save yourself a lot of time by pushing for user generated content in the form of Instagram contests or campaigns. All you need to create is a campaign specific hashtag and then promote it across your social media sites. You’ll be able to reuse this content and improve engagement rates.
As with all social platforms, it will take some time to learn the best ways to market your content and interact with the users. The infographic below can provide you with information on how to create your profile, increase brand visibility and engage with your audience. The world of social media changes rapidly, however, so it’s important to keep an eye on how changes in Instagram in order to stay ahead of the curve.
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